Back by popular demand, the interactive seminar series Behind the Logo Spring 2010 is now in 2 parts: 7 webinars for virtual viewing anywhere, followed by full day face-to-face workshops for a complete immersion into brand strategy. Behind the Logo Spring 2010 brings together expert insights on strategic brand development and communication through some of today's most compelling branding questions.
Attend one session or the entire series; each one is unique, educational, thought-provoking and fun. Walk away from each session a brand expert in each category - all sessions are perfect for marketing executives, business decision makers, product leads, or simply the brand curious. Acquire the knowledge and skills to "speak brand", guide programs and ensure brand health and profitability as your business grows.
Brand development strategy and methodology will be presented that was used to develop some of the world’s most powerful brands, from Adobe and Microsoft to Johnson & Johnson and eBay.
Sessions delivered by, Sasha Strauss, an award-winning speaker, Toastmaster and graduate professor of brand strategy at USC's school of communication management. Sasha regularly guest lectures at top universities worldwide, delivering brand strategy seminars at graduate business programs such as MIT, Cornell, Columbia, UCLA Anderson and USC Marshall.
SPRING 2010 SESSION DATES
Webinar Sessions:
March 3 through May 19, 2010
Wednesdays, 7 Sessions Total
Hands-on Full Day Workshops:
Saturday May 22, 2010 in New York, New York - Cancelled
Saturday June 5, 2010 in Los Angeles, California
SPRING 2010 SESSION FORMATS
Webinars are 90 minutes; 11:00 am - 12:30 pm PST/PDT
Please Register Early
11:00 am - 12:10 pm PST/PDT
Lecture/Presentation
12:10 pm - 12:30 pm PST/PDT
Interactive Q&A
Workshops are 8 Hours; 9:00 am - 5:00 pm
(Please See Below for Details)
Available Discounts:
Registration for any 2 or more sessions [webinars or workshops] = 10% off total checkout price.
Note: All information is kept private, not sold or distributed
Coupon Code:
If you have a coupon code, please enter it below to receive discounts:
Webinars
Select the Webinar Date(s) You Plan to Attend:
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*Attend all webinar sessions and receive a Certificate in Strategic Brand Design
Webinar Descriptions
Webinar Dates / Package
WEBINAR
Webinar Viewing Only
WEBINAR PLUS
Webinar Viewing, Electronic Copies of Session Materials and Handouts and Limited Edition Innovation Protocol SIGG® Water Canister (Limit one per Participant)
A rich introduction to all things branding - from naming and brand architecture to visual design and brand extension. We'll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy.
Products are brands. Services are brands. And yes, people are brands. You are your own brand steward - you decide who you matter to and why. You control how you're perceived by those you know AND those you've yet to meet. We'll discuss how branding applies to individuals and how you can build your own, personal, influential identity. This seminar is presented annually at the world's most prestigious business schools and is right for audiences young and old - only an interest in branding you is required. Some of the personal brands we'll cover include Steve Jobs, Steve Ballmer, Oprah, Marilyn Manson, and Michael Jordan.
Your grandmother's on Facebook. You got a job offer from a friend of your ex-ex-boss through LinkedIn. You stay up on California politics through Twitter messages from The Governator. There's no way around it - social media is here to stay. It's not only the social medium of choice; it's the connector of global consumers. Product enthusiasts in Japan are sharing how-tos with pen-pals in Italy. Gamers build global - clan of fellow players, unified via their social media identities alone. Teachers assign homework via Twitter -Tweets and big brands have successfully managed a crisis through social media exclusively. We'll share and discuss where brands fit in the wide world of social media culture. We'll talk about each of the channels, success stories within each one as well as some must-do practices for marketers looking to leverage social media as promotional venue. Facebookers' and skeptics alike will enjoy this timely session. Brands covered include Starbucks, Dell, Hilton Hotels, Best Buy, Twitter, Facebook, LinkedIn, youtube, Ning, Google Reader, KnowEm, and more.
From environmentally-conscious businesses to leaders in human consumer education, companies that positively impact the community have the unique opportunity to be among the world's most admired brands. Today's pioneering corporate citizens have proved that it is viable to do well by doing good. Brands like Dove, Nike, Livestrong, Disney, and the Muscular Dystrophy Association have successfully established brand equity through business practices that raise the standard of living for various stakeholders. This webinar will feature a variety of case studies showcasing successful branding from businesses that have had positive social and ecological impacts while adding value to shareholders. From volunteers to board members, this session is perfect for all those involved in organizations that have corporate social responsibility (CSR) built into their business models.
Branding isnt just confined to the consumer goods and services industry. Now, more than ever, branding is vital to B2B companies. In fact, some of the strongest brands are in the B2B sector - firms such as Cisco Systems, Intel, Halliburton, SAP, GE, and Texas Instruments have consistently been ranked among the top brands in the world. Such companies are seizing the opportunity to change the perception that B2B companies must be dry in nature. We'll show you how to use branding to make your firm the easy choice for a manager navigating through an infinitely long list of suppliers. This session is for those who are looking to differentiate themselves on more than just price and build long term customer relationships.
While some brands fade over time, others have brightened their shine. In this session, we'll explore brands that have managed to stay relevant throughout the years. Companies such as Pepsi, Levi Strauss, Gap, and Ray Ban have continued to rejuvenate themselves, consistently breeding strong brand loyalty. We'll learn how brands can use their historical roots as an advantage and make heritage an integral part of their value propositions. This webinar is ideal for those looking to take a classic brand and give it a fresh appeal to a new generation of consumers.
As consumers around the world increase their standards of living and become more sophisticated in their consumption habits, they are rapidly embracing global brands. But no matter what the product or service, designing a brand with international appeal is challenging. In this session we'll explore how companies such as HSBC, LVMH, Oldsmobile, McDonald's, and Starbucks have successfully executed the mantra "think globally, act locally" to take advantage of the tremendous growth opportunities across the globe. This seminar is ideal for those who seek to build brand equity across borders and become a leader in a global phenomenon.
