WHO WE ARE

In any professional sphere, talented employees can be poached, impressive technologies can be duplicated, and low prices can easily be trumped. But try as they might, no competitors, no matter how skilled, can stake a claim to who you are, why you matter, what you believe, and why others should care.
Since the day we first opened the doors of our Los Angeles office, the hearts and minds at Innovation Protocol have championed a “people-centric” approach to the business of brand. It’s an approach that has reaped financial reward and clarity of purpose for passionate non-profits, remarkable technology juggernauts, dynamic personalities, category leaders, and an ever-broadening range of clients across the globe. It’s given consumers and stakeholders everywhere a reason to believe in the brands they support. We don’t market. We don’t advertise.
We uncover, generate, and celebrate brand value that transforms businesses and lives. Come think with us.
HOW WE WORK
Our team of creative and socially savvy brand strategists offers a heady mix of artists, students, teachers, entrepreneurs, consumers, advocates, social media junkies, knowledge-seekers, and problem-solvers, each eager to take on brand challenges as diverse and complex as the innovative clients we serve.

WHERE WE’VE WORKED
International business is our business, and we’ve got the ink-filled passports to prove it.
Our brand strategy work has taken us throughout Europe, North America, South America, Australia, and East Asia. No brand opportunity is too daunting, or too distant, to be tackled with the enthusiasm, professionalism, and the valuable knowledge our clients have come to expect and trust.

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Sasha Strauss
Founder & Managing Director
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Jon Cohen
Vice President & General Manager
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Alex Bornoff
Senior Consultant, Brand Development
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Anna Drabik
Senior Analyst, Brand Development
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Augusto Piccio IV
Junior Designer
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Billy Otteman
Senior Analyst, Brand Development
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Brian Fitzpatrick
Consultant, Brand Development
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Bryan Neff
Senior Creative Strategist
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Derrick Sun
Creative Strategist
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Eric Huang
Executive Assistant
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Jamie Sperling
Senior Manager, Account Services
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Jeremy Tucker
Senior Consultant, Brand Development
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Kara Alter
Consultant, Brand Development
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Matt Clayman
Senior Manager, Business Development
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Matthew Müller
Design Director
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Mike Pritchard
Senior Designer
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Nancy Paradise
Senior Manager of Corporate Finance & H.R.
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Stacey Derkatch
Analyst, Brand Development
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Olive
The Dog



